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Sarah Flower

Expert Content.
On Brief.
On Time.

  • 30 years of clinical nutrition expertise.  

  • 24 published cookbooks.  

  • Experienced recipe developer.

  • Freelance writer for 20 years.  

 

I create content that publishers commission, brands trust and readers actually use.  

30+

Years Experience

20+

Years in Media

24

Published Books
AS SEEN IN
The Daily Mail
The Telegraph
Penguin Books
Little Brown
Top Sante
The Express
Slim at Home
My Weekly 
The Sun

THE EXPERT BEHIND THE CONTENT

Clinical depth.
Editorial craft.
Delivered to brief.

There is a clear gap in the wellness space between influencer content and clinical credibility. Brands, publishers and PR agencies need work that is both scientifically sound and genuinely engaging to read.

 

With 30 years in clinical practice and 20 years writing for the national press, I bring both. I understand how to translate complex health topics into content that is clear, credible and commercially relevant.

 

Whether it is a single expert quote or a full cookbook, I deliver work that fits the brief, meets deadlines and works first time.

24

Author of 24 books published by Little, Brown, Constable & Robinson, and How To Books

20

Years writing for the national press, including the Daily Mail and The Telegraph, with editorial roles as Senior Editor and Columnist.

30

Years of clinical nutrition experience supporting gut health, hormones and metabolic health

Trusted

Collaborations with brands, publishers and health companies across content, recipes and campaigns

WHAT I CREATE

Six ways to work together

From a single press comment to a complete book project, every engagement is tailored to your brief, your audience and your timeline.

01

Recipe Development

Tested, on-brief recipe collections for books, campaigns, and brand content. Low-carb, high-protein, family-friendly, or plant-based — all nutritionally balanced and publication-ready.

02

Health & Food Writer

Articles, expert commentary, press features, and editorial copy that translates nutrition science into useful, readable content. National press-ready, always on time.

03

Ghost Development

Expert collaboration for wellness personalities,  influencers, GPs, and fitness professionals who need clinical depth behind their books and programmes. Reliable, professional, entirely to brief.

04

Book, Ebook Projects

from concept to completion - recipe development, nutritional content, and written copy for cookbooks, health books and digital publications.  Ghost development, co-author or named contributor.

05

Product Reviews & Placement

Authentic, expert-led coverage for PR teams - product reviews, recipe integration and commentary that builds genuine trust.  I only work with products I can honestly recommend.

06

Programme & Course Development

Structured nutrition programmes, courses and frameworks for brands and health platforms.  From concept to delivery, including the development of weight loss programmes and more.

RECIPE DEVELOPMENT

Recipes that are
clinically grounded
commercially tested

I develop recipe programmes for brands, publishers and digital health platforms.  every recipe is tested in a real kitchen, nutritionally analysed, and created by me, a registered nutritiionist 

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Clinical nutrition behind every recipe

Not just tested for taste - designed around nutritional outcomes.  I understand how macronutrient ratios, glycaemic load, and micronutrient density affect the body, and I build that into the recipes, not just the label.  

Defensible health claims

If your brand needs to make nutritional claims about a recipe collection, I can ensure those claims are accurate, proportionate, and will hold up to scrutiny.  

Dietary restrictions no issue

If you are seeking ideas for dietary restrictions such as dairy free, vegan, grain free, gluten free, keto, anti-inflammatory or low carb, you have come to the right place.  I specialise in creating family favourite recipes to suit any diet.  

Publication ready at scale

I have delivered 80 recipes for a single penguin book project with a fast turnaround - grain-free, dairy-freeanti-inflammatory.  I am used to working to tight schedules, without compromising on quality or accuracy.

A NOTE ON GHOST DEVELOPMENT

The expert
behind the
 expert

There's a growing gap in the wellness world between influencer reach and clinical depth.  Wellness personalities, GP's, and fitness professionals increasingly need a trusted expert to develop the recipes, nutrition content, and evidence base that gives their books and programmes genuine authority.

I work behind the scenes, professionally and entirely to your brief.  This is expert partnerships bringing 30 years of clinical nutrition and recipe craft to serve your vision, while you take the lead.  

Recipe support & nutritional analysis

Complete recipe collections, tested and nutritionally analysed, to any dietary requirement, fully attibuted to you, or co-credited as you prefer

Nutrition framework & Contents

Evidence-based rationale and messaging written in your voice, to your brand, ready to publish.

Programme & Course development

Clinical structure, meal plans and educational content that turns a good ideas into a professionally credible programme.

Recent collaboration

Recipe support and nutritional analysis for the best-selling health book published in January 2026.  

A 20 Week weight loss course for pharmacies for GLP1 patients launched in 2026.

Published Works

24 Books
real food,
with authority.

Published with Little Brown, Constable & Robinson, How to Books and Penguin.  

As an Amazon Associate, I earn from qualifying purchases.  This means if you buy a book through my links, I receive a small commision at no extra cost to you.  

IN THEIR WORDS

What Clients & publishers say
 

I highly recommend Sarah for her recipe development work. Sarah devised and developed 80 recipes for us for a major new health book, working closely with our author to ensure the recipes felt brand-appropriate and cohered with the overall ethos of the book. Sarah is creative, collaborative and super efficient; she worked to a tight schedule and the material she delivered was of an incredibly high standard. Not to mention the recipes are all completely delicious. Thank you Sarah – I wouldn’t hesitate to work with you again!

Ione Walder

Editor, Penguin Books

I have worked with Sarah since 2018, publishing many books.  Sarah always delivers on time and has been a pleasure to work with.  

Tom Asker

Editor - Little Brown

I have worked with Sarah since 2018, publishing many books.  Sarah always delivers on time and has been a pleasure to work with.  

Laura Nathan

Entice Communications

Sarah is an awesome writer.  She can turn any subject into insightful and informative content which is easy to read and practically useful. Roseway Labs has worked with Sarah to develop content for a weight management programme, Statera, that has shone a light into this challenging topic and made participants think differently about their understanding of, and relationship with food.  I highly recommend Sarah for her expertise and skill in writing about food and nutrition.  

Elizabeth Philp

Roseway Labs

EDITORIAL EXPERTISE

I create
with 
authority

With many roles including senior editor for Tonic Magazine, columnist for My Weekly and Kindred Spirit and 20 years contributing to the national press.  I write across a full spectrum of nutrition, food & health topics.  

I create a wide range of recipes to suit families as well as those with specific dietary needs.  This includes high protein, ketogenic, low carb, sugar-free, gluten-free, grain-free, low histamine, low FODMAP, vegan, and dairy-free.  

Menopause &  Hormone Health

Gut Health & Microbiome

Blood sugar & Metabolic health

Anti-inflammatory nutrition

Protein nutrition & healthy ageing

Practical everyday cookery

Weight management & GLP 1

Recipe development for a wide range of diets 

WORKING WITH ME

Common questions

Feel free to arrange to jump on a zoom call and we can have a virtual coffee and chat through ideas.

What type of recipes do you develop?

A very wide range, including low carb, grain-free, gluten-free, high protein, sugar-free, vegan, dairy-free, family-friendly and more.  All recipes are tested, nutritionally balanced and written with consumer usability and affordability in mind.  

Can you write in my voice or my clients voice

Yes, I'm experience in ghost-writing and adapting my style to suit different brands, personalities and publications.  I work entirely to your brief and tone guidellines.  

How do we start working together?

Get in touch via the contact form and I will arrange a brief zoom call to understand your project, then follow up with a proposal.  I try to respond to all enquiries within 2 working days.

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