I am a registered nutritionist, author of 24 cookbooks, and an experienced recipe developer specialising in practical, reliable recipes rooted in real food.
For over three decades I have worked with publishers, brands and PR teams to develop recipes that translate nutrition science into everyday cooking. My work blends culinary creativity with nutritional expertise, ensuring recipes are both delicious and accessible for real kitchens.
Alongside my own cookbooks, I collaborate with brands and publishers to create recipe collections, editorial food features and campaign content that connects with modern audiences.
Recipe Development Services
Branded Recipe Creation
Family-friendly, healthy, functional, and commercial recipes tailored to product, audience, and brand tone. I create recipes and branded content that help your products resonate with modern audiences. From cakes and sourdough, right through to main meals, and unique recipes following strict dietary protocols, including grain-free, dairy-free, anti-inflammatory and more. My philosophy is to eat real food.
Nutritional Analysis & Testing
Recipes developed with clinical insight and full UK nutritional data where required.
Content & Campaign Support
Recipe reels, editorial content, social media assets, and practical product demonstrations.
Kitchenware & Product Partnerships
Recipe development and promotional content for kitchen gadgets, functional foods, supplements, and more.
Ghostwriting & Editorial Support
Feature writing, product copy, programme guides, and authoritative nutrition articles for brands and publications
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Whether you’re launching a new product, growing brand visibility, or building an online campaign, I can help bring your message to life through food.
'As well as author of 24 books to date with Little Brown (Robinson), I've developed recipes for Penguin, and regularly collaborate with brands and PR companies.
Alongside traditional recipe development, I specialise in creating recipes for a variety of dietary approaches including AIP, low carb, keto, sugar free, grain free, gluten free, dairy free and vegan diets. As a nutritionist, I understand the practical and nutritional considerations behind these diets, allowing me to design recipes that are both functional and appealing for modern audiences.
Recipe Development & Food Content Creation
Practical, tested recipes created by nutritionist and cookbook author with over 30 years of experience.
Client Feedback — Commercial Projects
I highly recommend Sarah for her recipe development work. Sarah devised and developed 80 recipes for us for a major new health book, working closely with our author to ensure the recipes felt brand-appropriate and cohered with the overall ethos of the book. Sarah is creative, collaborative and super efficient; she worked to a tight schedule and the material she delivered was of an incredibly high standard. Not to mention the recipes are all completely delicious. Thank you Sarah – I wouldn’t hesitate to work with you again!
Ione Walder - Penguin Books
Recipe Services
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Kitchenware-Focused Recipes (air fryer, Slow Cooker, multi cookers)
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Behind-the-scenes recipe development for authors, influencers and publishers. (Ideal for ghostwriting projects, white-label books, or collaborative content creation).
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Health focused recipes - AIP, High Protein, Low Fodmap, Keto, Carnivore, etc.
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Ingredient-led ideas
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Filmed video demo or instagram reels
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Family-friendly recipes
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Female focused recipes
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Custom bundle creation for brand campaigns
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Press, PR and media-friendly formats.
Ready to Collaborate?
Whether you're launching a product, planning a PR campaign or just need fresh ideas - I can help you create standout, delicious recipes that showcase your brand and connect with your audience.
You can request my media kit below
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Recent projects include recipe development for publishers, nutrition campaigns and branded food content.
I have worked with organisations and brands, including:
Penguin Books
Robinson - Little Brown
Roseway Labs
Mornflake
Gut & Health
Entice PR
Yakult
Stellar Cookware
Creative Nature​
Alongside these collaborations, I continue to develop recipes for my own books and editorial work.
Frequently Asked Questions
What type of recipes do you develop?
To cater to most diets, I create a wide range, to suit the client. I offer functional, family-friendly, specialist diet, branded, kitchenware and product-highlight recipes - always developed with nutritional insight and consumer usability in mind. My recipes can include specialised diets incng grain-free, gluten-free, low-carb, sugar-free, vegan, and dairy-free. As a nutritionist, I can advise on the right dietary restrictions to fit the requirements, ensuring everything is balanced for optimum nutrition.
Can you create recipes that highlight a specific product?
Absolutely. I design recipes to showcase hero ingredients or kitchenware products in an authentic and practical way that consumers can relate to.
What kinds of content do you write?
I write expert articles, blogs, ebooks, recipe collections and nutrient/health-focused programmes for brands, publishers, health businesses and PR campaigns - all with evidence-based, practical advice in my signature tone.
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How Can I work with you on a project?
You can email me directly by using the contact form and i will be happy to chat.
We can jump on a zoom call to suit and discuss your project in detail..
Whether you're after recipe content, expert copy, a full health programme or brand collaboration - I'll tailor it to suit.
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Do you offer ghostwriting or co-brand content?
Yes, I ghostwrite for brands and influencers, helping them bring their voice and vision to life. I also offer co-branded content, including ebooks, email sequences, and lead magnets featuring your products.
Do you offer social media or video content?
Yes – I have a dedicated kitchen space perfect for filming high-quality content for Instagram, TikTok and YouTube.
I create engaging, brand-aligned video and photo content including reels, short tutorials, and product showcases that can be used across platforms.
​Everything is filmed with a clean, natural aesthetic using professional lighting and my iPhone setup.
Do you work with kitchenware brands and food producers?
Yes - I develop recipes for kitchen gadgets, including air fryers, slow cookers, and more. I can also offer recipes for key nutrients or supplements including protein powders or specialist food products.
Who have you worked with before?
I’ve collaborated with a wide range of respected brands and organisations including Penguin Books, Eve Biology, Roseway Labs, Gut & Health, Entice PR, Yakult, Nutrigold, Mornflake, Koko Dairy Free, Herbalife, LIV – Breast Awareness, Creative Nature, Stellar Cookware, Judge Cookware, and Palmer & Howells.
For a full list of past collaborations and case studies, contact me or you can download my press pack.
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